Brand Activation Executive

1. Brand Activation
● Plan Activation and Promotion for selected events.
● Monitor effectiveness of Agencies/Suppliers on Activation execution.
● Work closely with the internal team and Regional Team for approval.
● Deploy and Execute Activation.
2. Training
● Brand / Machine / Coffee / Recipe Training both internally and externally.
● Responsible for Nespresso AAA campaigns.
3. Budget Management
● Develop supported POSM requirements and allocate to events, outlet & campaign
● Manage the campaigns/events within the allocated budget.
4. Report
● Report Activation and propose improvements for next activations.
● Conduct meetings, report and market visits to ensure doing the thing right at the marketplace and consumers/customers' feedback in the field.
● Review ROI and consolidate feedback from Internal for programs in future.